Online Law Firm Video Marketing
Online marketing is one of the most powerful advertising tools out there. Particularly, online video marketing. We live in the age of information, and what better way to relay information than through motion picture! This gives us the ability to operate on a scale once thought unimaginable. Think about it: you can share your company’s videos on limitless platforms such as YouTube, Vimeo, Google, Facebook, and countless other social media sites. Well why not your own site? In order to best understand how to reach out to prospective clients, you must be able to understand how said clients think. Now what if you can influence how they think? You can do just that with Law Firm Video Marketing.
Visitors don’t want to spend an hour on your site to figure out whether or not they can trust you to represent them, they want to be influenced! Earning their trust is easier than ever via the online video marketing platform.
Law firm video marketing gives law firms the ability to demonstrate your company’s accomplishments, preview attorney profiles, and most importantly, ADVERTISE YOUR LAW FIRM! Creating multiple videos will help get more information out who you are, what you do, and how your company is different from the rest. We all want to retain as much information in as little time possible, just like the clients! This platform gives you the ability to answer all their questions, even one they didn’t yet know to ask. This is a crucial factor in the decision-making process of the potential client. Not to mention, not only does creating multiple videos help you get to the top of any search engine, but it also increases the likelihood that your company’s profile will come up by 53%!
Here are some of the benefits of having video online:
“YouTube channel become the world’s second largest search engine.”
“YouTube has over a billion users — almost one-third of all people on the Internet — and every day people watch hundreds of millions of hours on YouTube and generate billions of views.”
“YouTube reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.”
“Growth in watch time on YouTube has accelerated and is up at least 50% year over year for three straight years.”
“The number of people watching YouTube per day is up 40% since March 2014.”
“If you’re not using videos to market your practice, you’re not fishing where you should be” (American Bar Association)
“Video can add a personal element, foster trust and compel potential clients to pick up the phone.” (American Bar Association).
“Internet video traffic will be 69% of all global consumer internet traffic by 2017″ (Cisco).
“46% of people say they’d be more likely to seek out information about a product or service after seeing an online video” (Business.com). “The time adults spend watching digital video each day has increased from 21 minutes in 2011 to one hour and 16 minutes in 2015.”
“ In 2015, digital video finally pulled ahead. Users are spending an average of 1:55 with digital video each day, and only 1:44 on social networks.”
“Online was the fastest growing ad format in 2012, growing by almost 55%” (eMarketer).
“Video helps persuade 73% of people to buy a product or service” (Animoto).